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Sustainable Packaging Coalition

Packaging Recovery Label System in Stores Now

We are excited to announce that the Packaging Recovery Label System—a voluntary label developed by GreenBlue’s Sustainable Packaging Coalition (SPC) to communicate to consumers how to recycle a package after its use—is officially in the marketplace!

Seventh Generation’s limited edition 180 oz. detergent bottle and new 22 oz. pre-wash spray both now carry the How 2 Recycle label. Both products are widely recycled, and carry the message to re-attach the cap and sprayer (respectively), as they are made of valuable and recyclable polypropylene. You can find these packages at Target stores. Check out the Seventh Generation blog on their participation.

Coming soon will be the label on REI’s Multi-Towels and Novara Bike Tubes, and an announcement of additional label pilot participants.

Please check out the how2recycle.info website later this month, as we begin a consumer survey to help determine the success of this labeling pilot. We’d love to hear your feedback!

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GreenBlue Outlines Vision for Closing the Loop on Packaging

What would it take for California and the U.S. to create a closed loop system, where all used packaging materials were collected and reprocessed for use in a new round of products? Nothing short of a Herculean effort, according to a new report published yesterday by GreenBlue. GreenBiz

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GreenBlue Launches Material Recovery Road Map

Recognizing the limitations of the US waste management system, where only about one third of all municipal solid waste is recovered by recycling or composting, GreenBlue has released a report that assesses a variety of material recovery systems around the world in order to inform US policies and approaches. Packaging Digest

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Sustainable Packaging Coalition

Down the Rabbit Hole: An International Tour of Packaging Recycling Systems

Lately I have been feeling like a character in one of the children’s novels I have loved and reread numerous times over the years. Maybe it’s Alice in Wonderland, The Phantom Tollbooth, or perhaps Charlie and the Chocolate Factory? The central plot of these books features an average person transported to a fantasy world for a series of adventures each more fantastic, silly, puzzling, absurd, or amazing than the next. Oh, and of course the main character always learns important lessons along the way.

After almost four years of research and writing about what happens to packaging when we consumers are done using it, I have traveled the world and encountered packaging recovery systems of all shapes, sizes, flavors, and textures. The result of all this travel is my report, Closing the Loop: Road Map for Effective Material Value Recovery, a detailed analysis of international packaging recovery systems with lessons of what we can learn for the anemic US system.
Luckily for me, my adventures and the people I encountered were rarely puzzling, absurd, or silly. Instead, I discovered that there are as many effective ways to deal with packaging waste as there are groups who want to recover it. The trick is how to learn from the best ones and avoid some of the pitfalls experienced by the others.
Some of the most fantastic and amazing things I saw:

  • The Belgian household packaging recovery system run by Fost Plus is stunning in its simplicity, common sense practicality, and effectiveness.
  • Recycling drop-off centers where Swiss citizens routinely bring everything recyclable from their homes, including their mattresses, batteries, and even used Nespresso coffee capsules, and sort them into specific bins.
  • A state of the art material recovery facility in Oppin, Germany, where fourteen different optical sorters in a row made hand-sorting of recyclables a thing of the distant past.
  • A waste-to-energy facility in the middle of Vienna, Austria, accepted by Viennese citizens and now a tourist landmark because of its beautiful architecture.
  • Vertically integrated companies in Australia with a built-in “design for recycling” feedback loop: they make packaging, collect the recycling, and reprocess collected materials back into new packaging.
  • A new design for on-the-go recycling bins in Toronto, Ontario, that accept trash, cigarette butts, and recyclables, while providing an easy-to-use foot pedal allowing grime and germ-conscious citizens to recycle without soiling their hands.

A few of the most puzzling (dare I say silly?) things I saw:

  • South Australian tractor-trailer trucks transporting loads of counted, brand-sorted, uncrushed, empty (and therefore lightweight) beverage containers from collection depots to super-collectors, to be re-counted once again.
  • In the space of two blocks on the same street in the London Borough of Camden, four different types of on-the-go recycling bins, each of a different size and shape, collecting different combinations of packaging materials, with different labels.
  • Workers in Australia hand-sorting recyclables from household trash and organics in the tipping hall of a facility in a constant spray of mist, used to keep down the dust.

Without a doubt, the best part of this whole adventure was the opportunity to meet dedicated and passionate people working in all of these countries who make sure packaging materials are recovered for a beneficial purpose at end-of-life. My hosts were energetic, knowledgeable, curious, patient, and generous with their time. Despite the variety of methods they use to operate their state or country’s material recovery system, all of them have helped to set and achieve ambitious recycling and recovery goals. When it comes time to measure impact, there is no question that they do a far better job of recovering materials than the typical US system, which, like Milo in The Phantom Tollbooth, appears stuck in the doldrums and in dire need of rescue by the Armies of Wisdom.
The main lesson I learned is that there is a veritable candy store of ways to run a material recovery system, one that will suit every country. Not everyone will love Wonka’s “Whipplescrumptious Fudgemallow Delight”—some may prefer an everlasting gobstopper or some three-course chewing gum. But there is definitely no need for the US to start from scratch in figuring out how to improve our society’s use of valuable materials. Of course, not all of the ideas I encountered will work in the US. However, there are too many good options in existence that can be adapted to the US experience that we ignore them at our own peril, and that of our pocketbooks, material resources, and environment.
 

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GreenBlue Publishes a Road Map to More Effective Material Recovery

GreenBlue has released a report that assesses a variety of material recovery systems around the world to better shape U.S. policies and approaches, since only about one third of all municipal solid waste is currently recovered by recycling or composting. Green Retail Decisions

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Sustainable Packaging Coalition

Announcing the Release of Closing the Loop: Road Map for Effective Material Value Recovery

Today we’re excited to release our new report that examines alternatives to material recovery in the US, where currently just one third of all municipal solid waste is recovered by recycling or composting.
Closing the Loop: Road Map for Effective Material Value Recovery provides a detailed systems analysis of international packaging recovery systems, including successful collection, sorting, and reprocessing technologies and infrastructures, as well as the waste management policies that support or limit recycling.

Focusing on material recovery in several EU nations, as well as Australia, Ontario, Canada, and rural recycling systems, the report identifies a number of emerging best practices that could be adopted within the US, such as:
• A harmonized systems approach for all packaging materials, formats, and end-of-life options
• Four- or five-bin collection systems for clean, high-quality materials
• Investment in state of the art sorting technology
• Clear and nationally-coordinated waste policies, including extended producer responsibility legislation
• Ongoing public education campaigns encouraging participation in recycling and composting
• “Hub and spoke” regional recycling in rural areas
The report is the culmination of GreenBlue’s three-year “Closing the Loop” research project—led by Project Manager Liz Shoch and funded through a grant awarded by California’s Market Development Research Grant Program with additional support from GreenBlue’s Sustainable Packaging Coalition®—which promotes more effective material recovery systems by connecting packaging designers with available recovery options.
Download the report

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Increasing the Market Share of Sustainably Managed Forest Products

Over the past few months, GreenBlue has been working with a group of students from Columbia University’s M.S. in Sustainability Management program on a research project related to our work in forest products. As part of this Masters program, students are required to complete a capstone project in which they undertake a semester long research endeavor for a nonprofit or government client, and GreenBlue was very fortunate to have been selected as a client for this past semester.
Sustainable forest management is one of the most important strategies for reducing pressure on the world’s forests. Increasing corporate demand for sustainably managed forest products will be crucial in increasing the global share of sustainably managed forestland and ultimately in safeguarding our valuable forest resources. Through our work with the Columbia team, we wanted to get a better understanding of the current market for sustainably managed forest products and to identify practical actions that can be taken to increase the availability of these products in the marketplace.
More specifically, we asked the team to evaluate the corporate strategies and level of commitment that the largest buyers of forest products in the United States have in place for addressing sustainable forest management in order to analyze the current and trending demand for these products by leading corporate consumers. These results were then compared to supply of forest products being produced from a limited amount of sustainably managed forestland.
The students collected corporate procurement policies and strategies from publicly available corporate sustainability reports of 74 leadership companies across three primary sectors: paper and publishing, packaging, and solid wood. The students then developed a proprietary technique to evaluate the sustainability performance of these companies based on 17 criteria related to sourcing of forest products, and company progress was tracked over five years to evaluate industry trends.
The results showed that leaders in the paper and publishing sector have been increasingly moving towards greater use of certified paper, and that there has also been a proliferation of new sustainable sourcing policies. In this sector, leading companies have paper procurement policies with clear goals to increase their use of certified paper, robust supply chain platforms that ensure chain of custody compliance, initiatives to increase the share of certified forestland, and various paper recycling efforts. Corporate policies in the packaging sector tended to focus more on use of recycled fiber content and designing for recyclability rather than on sourcing of certified fiber. Finally, in the solid wood sector, the research found that homebuilders generally have a low commitment to sustainable wood sourcing and focus largely on improving energy efficiency of the homes they build, while household durable (or furniture) companies have more of an emphasis on wood procurement and particularly avoiding illegally harvested wood.
In general across the three sectors, environmental initiatives were more focused on efforts to recycle and reduce consumption of resources, likely because these efforts are less dependent on supply chains, and less focused on sustainable procurement.
On the supply side, the students identified various challenges along the supply chain that hinder the widespread availability of sustainable managed forest products. When considering forest certification in particular, forestland in the US is largely uncertified likely because certification may not be cost-effective for private landowners since certified products do not yield large price premiums as market incentives are currently structured. The report provides specific recommendations for engaging with industry leaders to increase the overall market share of sustainable forest products, including the need for standardized reporting in each sector with specific forestry metrics and performance indicators. The report also highlights the need for more cross-industry collaboration to increase awareness of and commitment to procurement of sustainable managed forest products, something which GreenBlue is working towards through our new Forest Products Working Group.
We are thrilled to have worked with such an impressive group of students and so grateful for their sophisticated insights on this project. You can download the full report entitled Corporate Strategies to Increase Market Share of Sustainably Managed Forest Products and read the group’s recommendations for increasing supply of sustainable forest products here.

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SPC Members Savvy Concerning Packaging Sustainability Issues

Packaging Digest recently released results of the 2011 Sustainability in Packaging survey. For the past five years, Packaging Digest and GreenBlue’s Sustainable Packaging Coalition have collaborated on this survey to provide a comprehensive view of sustainability trends in the packaging industry. Packaging Digest

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Sustainability: It Will Change Your Business…If It Hasn't Already

Plastics processors will be expected to offer more and more hard data on the environmental impact of their products to their supply-chain partners…Another tool currently being used by forward-thinking packaging suppliers was developed by the Sustainable Packaging Coalition (SPC), Charlottesville, Va. (sustainablepackaging.org), an industry working group of nearly 200 companies representing materials suppliers, processors, packagers, and retailers. SPC’s brainchild is a life-cycle-analysis (LCA) packaging assessment tool, COMPASS, which has been partially funded by the EPA. Plastics Technology