…“In general,” says Katherine O’Dea, senior fellow with GreenBlue, a nonprofit organization that includes the Sustainable Packaging Coalition, “Packaging is the consumer interface so the easiest way to get consumers’ attention in this regard is with the words recycled content and recyclable. Recycled content speaks volumes about being green,” she says, adding that packages made of recycled materials and those that can be recycled are today’s key trends because consumers understand (or think they understand) these terms. Beauty Packaging
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