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GreenBlue

Top Five Fun Facts: December

Eric DesRoberts continues his monthly series of facts and tidbits he’s uncovered during his research to better understand products and packaging. You can also check out his past Fun Facts here.
1. According to the National Christmas Tree Association, there are nearly 15,000 Christmas tree farms, and over 100,000 full or part-time jobs are created by the industry. The average growing time for a Christmas tree is seven years.
2. Switching over to a $1 coin piece could save the government more than $4 billion over a 30-year period. The Government Accountability Office reports that this is directly a result of the difference between the cost of producing coins or notes and their face values. A $1 note is expected to last about 4.7 years, while $1 coin is expected to be in circulation for 30 years.

Figure 1: Discounted Net Benefit to the Government of Replacing the $1 note with a $1 coin (Source: US Government Accountability Office)
3. About 91% of long distance (100+ miles round trip) holiday travel in the US is by personal vehicle. Air counts for nearly 6%, and bus, train, and other modes account for the remainder.  In 2001, when Christmas and New Year’s Day fell on Tuesday, the Saturday and Sunday preceding Christmas Eve and Christmas Day were generally the busiest travel days of the entire 17-day holiday travel period.
4. In 1996, the US made up over 66% of the world’s online population. Today, it only accounts for about 12%.
5. The 2012 Rockefeller Center Christmas Tree (an 80 year-old Norway Spruce) is 80 feet tall, wrapped with 45,000 LED lights spanning about five miles, if strung end-to-end, and is topped with a 550 pound Swarovski crystal studded star. The estimated cost of the tree and ornaments comes in at around $75,000.

HAPPY HOLIDAYS!

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Sustainable Packaging Coalition

The SPC at PackExpo 2012

This year the SPC participated in PackExpo as an event partner, and several GreenBlue staff were on hand in the SPC booth to speak with visitors about the role of sustainability in packaging, the activities that the SPC engages in, and the tools and resources it and GreenBlue offers that support the implementation of sustainability activities. The event was a bit under attended, perhaps due to the big Hurricane Sandy that hit the east coast, but it was still eventful with lots of energy and buzz as usual.
Being listed as a “green” partner, one thing we noticed was the prevalence of the “PACK EXPO Green” logo and placards meant to identify vendors that offered sustainable solutions or alternatives. In principle the concept was good, yet in implementation this turned out to be little more than a self identification badge. Several SPC members and others stopped by the SPC booth to report that many of the exhibitors that displayed these placards were unaware of how or why they received the signage. On our own exploration walks around the enormous exhibition halls, we learned that simply being a supplier of light weight flexible packaging, using plant-based inks for printing, offering some level of recycled content, or offering “recyclable” packaging solutions was sufficient to gain the placard.
Another thing that struck us was the shear amount of waste generated at such an enormous industry trade show. For example, when I arrived the day before the opening day to set up our booth, I was a bit dismayed to find a completely barren booth–just cement flooring and the booth walls with a paperboard sign identifying the booth as reserved for the SPC. None of the items we had shipped or ordered had been delivered. At first I was annoyed to have arrived so early to set up and then I couldn’t do anything. Of course the staff were extremely helpful in sorting out the situation. Then, as I awaited delivery, I decided to make an inventory of the items being delivered by the various trades–flooring, electrical, network cabling, furniture, and audio/visual. As a good data man should, I built the inventory and chatted with the different folks about how the stuff got used and disposed of at the McCormick Center. To my dismay, each trade in turn reported that by trade show standards, PackExpo was small-to-medium sized, and that they did not have room or personnel to store and reuse any of the materials. Plus, it was easier and cheaper to start with new items to fit the booths. Easier and cheaper is not necessarily compatible with sustainable. But we will save that discussion for another day.
Here are the items that were intended for single use. Any guesses as to the environmental profile, say in terms of greenhouse gasses invested in this bill of materials? Consider also that the SPC booth was a relatively basic set-up of three tables, a few chairs, a large flat-screen monitor, a couple of laptops, and some project flyers. I will see if I can estimate the impact after the holidays.

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GreenBlue

Changing Behavior to Reduce Food Waste in Restaurants

This post-Thanksgiving NPR segment discusses the massive amount of food waste produced by restaurants and their customers. Though the National Restaurant Association, the Grocery Manufacturers Association, and the Food Marketing Institute have formed the Food Waste Reduction Alliance to tackle this problem, they admit they still have a long way to go. According to the report, a half pound of food waste is created for every meal served in a restaurant. That includes both the waste from the kitchen as well as what’s leftover on the patron’s plate. Wasting food while many people go hungry is one problem, but also consider the water, fertilizers, pesticides, and fuel needed to produce, package, and transport that food, and then add on the potent greenhouse gas methane emissions generated by all that food waste sent to landfill, and food waste becomes a much bigger problem.
Solving all of these problems is not a mystery. In fact, there are a lot of great practices that can easily be put in place. The best solution, not surprisingly, is spurring behavioral changes in chefs, restaurant workers, and the public so that food waste gets diverted to clever uses in the kitchen, food banks and soup kitchens, or composting facilities—not to landfill.
Composting facilities are springing up all around the country and are trying their best to convince restaurants to separate out their food waste instead of trashing it. Our own Black Bear Composting near Charlottesville has a small but growing clientele of local restaurants and schools (as well as GreenBlue). How great would it be to see the Food Waste Reduction Alliance pursue the US Composting Council or industrial composting facilities like Black Bear or Seattle’s Cedar Grove as new members? And what about getting some celebrity chefs to speak up about this and make changes in their own kitchens, the way many spoke out against serving longline-caught swordfish? Do you have any other ideas for how we can reduce food waste in our restaurants?

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Sustainable Packaging Coalition

Packaging Sustainability Gaining Momentum in Colombia


Last month, I spoke at the 4th annual Seminario y Exhibición Envase Sostenible, i.e., the Seminar and Exhibition on Sustainable Packaging, held in Bogotá, Colombia. I had the privilege of speaking about two recently released resources developed by the SPC: Guidelines for the Use of Recycled Content in Fiber Based Packaging and Design for Recovery Guidelines for Aluminum, Glass, and Steel. The latter is actually three separate resources GreenBlue and the SPC developed with grant funding provided by the California Department of Resources Recycling and Recovery to study the end-of-life management options for various packaging materials, formats, and applications.
Although some of my colleagues at GreenBlue spoke at the same event in past years, I really didn’t know what to expect. I’m pleased to share, however, that I was very impressed with the entire event. More than 20 local/regional companies exhibited sustainable packaging, materials, and services. In addition, the speakers presented in the TED conference format with a strong command of their topics and the stage to an audience of at least 150 very engaged attendees who enjoyed simultaneous translation of the presenters, who like myself, had to speak in English. Likewise, we English-speaking presenters enjoyed simultaneous translation of the Spanish presentations.  To say the least, the audio/visual technology rivaled any of the most sophisticated conference/events I’ve attended, including TED.
What’s more, the organizers, B2B Portales, a business-to-business web portal and media company serving the Latin American business community, organized an impressive technical agenda with speakers from across the packaging value chain and life cycle, even as the event seemed to have a very strong focus on end-of-life management. I was joined by fellow Americans Ron Gonen, Founder of RecycleBank and currently Deputy Commissioner of the New York City Department of Sanitation, and Dr. Ramani Narayan, Distinguished Professor at Michigan State University in the Department of Chemical Engineering & Materials. Ron gave two presentations, one highlighting various models for recycling packaging including consumer incentive based programs like RecycleBank and the other on how to build successful partnerships with brand owners to promote the recycling of containers. Likewise, Dr. Narayan spoke twice, first on the use of carbon content as a biological basis for more sustainable packaging and then on understanding international standards for the biodegradation and compostability of bioplastics.
There were two sessions that I found particularly interesting. One featured José Oscar Jiménez, Manager of the Plan of Inclusion for garbage collection in the capital district of Bogotá, who discussed among other things some of the unique challenges the city faces in improving packaging recycling. He discussed the differences between North American/European waste management systems that may contract with large and sophisticated waste management firms and Latin American waste management systems that typically rely on individual or family “waste pickers.” He noted, for example, that implementing an incentive based system like RecycleBank’s would be more complicated in a place like Bogotá because there would need to be a way to provide incentives to the waste pickers and not just consumers. Waste pickers rely almost entirely on collecting recyclable materials to generate revenue and support their families. Ensuring these folks who typically survive at the bottom of the economic pyramid continue to have a livelihood, while creatively improving waste management systems, is a paramount consideration in Latin America.
A session on the collection of life cycle inventory (LCI) data based on LCA guidelines recently released by the United Nations Environment Program was a testament to the sophistication of the attendees and how far packaging sustainability has already progressed in Colombia. Dr. Nydia Suppen Reymaga, Director General of the Center for Life Cycle Assessment and Sustainable Design in Mexico, noted that Colombian companies often struggle to understand environmental impacts when the only available unit process datasets are US or European. She stressed the need for the development of local (country-based) datasets to make product and process assessments more accurate, credible, and meaningful. Interestingly, she pointed to various organizations that are working to develop robust LCI datasets in various part of the world and noted two that she saw as leaders in the US, Walmart and the SPC—a nice and unexpected shout out from the stage.