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GreenBlue

SXSW Eco Keynote: Robert Kennedy Jr. Makes the Case for Waterway Conservation

Kicking off the 2016 SXSW Eco conference in Austin, Texas, Robert F. Kennedy Jr., the president of Waterkeeper Alliance, delivered a passionate speech about the harms of pollution on waterways and how polluters are violating constitutional rights by doing so.
Kennedy’s background is in legal advocacy on behalf of grassroots efforts to clean waterways, and through that lens he made the argument that “good environmental policy is good for economic prosperity.” It doesn’t have to be a battle between opposing forces. Polluters are essentially stealing the public’s property — clean air, clean waterways, fish and game that are healthy enough to feed families — and that the runoff from pollution into waterways is infringing on our constitutional right.
“They [big corporations] are using their property to steal your property, that’s what pollution does,” Kennedy said. If the runoff from a manufacturing plant pollutes the waterways and makes the fish toxic to eat, then that is infringing on the public’s right to those resources.
Kennedy considers himself a free marketer in which he uses his position at Waterkeeper Alliance to go after polluters and force them to internalize their costs, just like they internalize their profits. He argued that by letting corporations pollute without regulation, we would only be ruining everybody’s future.

“An economy based on pollution makes a few people billionaires. But our kids will pay all their lives for our joyride.”  

During his speech, Kennedy called out the Koch brothers, Fox News, and big corporations for their attacks on environmental policies that inhibit pollution and accused them of controlling government for their own benefit.  
steve_rogers_10_4201-640x360“Wherever you see the large scale environmental injury, you’ll also see the subversion of democracy, the corruption of public officials, the capture of political agencies that are supposed to protect all Americans from pollution,” Kennedy said.
Kennedy’s background as an attorney, as surely his dynastic family history, gives him unique perspective on environmental issues. I came away from the speech with new ideas and new viewpoints on pollution. That there is an underlying constitutional right to clean waterways and a healthy, thriving environment. Not just for the sake of it, but also for the right of people to be able to turn to jobs like fishing when times are hard and jobs are scarce in their communities. That poor communities are often the ones most affected by powerful corporations and lax environmental policies. Polluters always choose the soft spot of poverty, Kennedy noted.
Every community should be aware of the environmental dangers that local companies present. We can’t stifle the voices of those affected and let corporations get away with dirty political tactics.

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Sustainability Tools

Farms in Transition: How Can Consumers Support Farms in Transition to Organic?

What do you do with a farm that is in transition? For a farm to join the ranks of USDA Organic-certified, there are a few steps that a farmer must take. First is time. It takes 3 years for a conventional farm to qualify as organic. During that time, a farm might need to invest in new infrastructure, create new farm management plans, have conversations with their bank, all the while not being able to sell their crops.
Farms currently cannot sell crops as organic during the transitional phase, even if they are following all tenants of USDA Organic certification. Kashi saw an opportunity to change that. Why can’t we support farms in that transitional period and still get their products to market? Kashi Company CEO David Denholm said in his SXSW Eco session, “1% is Not Enough. Increasing Access to Organics.”
“Farmers need financial security, they need a market for crops in transition because they are following organic farming practices, just not certified yet,” Denholm said.
So in order to provide a way for consumers to directly support those farms working to get organic certification, Kashi partnered with Quality Assurance International, a USDA accredited  organic certification body. The organizations created a standard for so-called “transitional” farmers and created a mark that could be used on packages for products from farms transitioning from conventional to organic.
“The label is a movement, because it’s a chance for consumers to vote and support the transition from conventional to organic,” Denholm said. “We believe consumers play a critical role in helping support farms moving to organic.”
ct-logo_lgThe label is currently on Kashi products that source from farmlands that are “certified transitional”. Denholm said that they are getting inquiries from other companies that want to use the label, both food and non-food companies like fashion labels.
Denholm said that Kashi spearheaded this movement because the current organic farming landscape is working on a shaky economic foundation.
“Companies are buying out organic farms or are putting in place long-term contracts for supply of organic ingredients. It’s an example of market failure,” Denholm said.
He believes that the best path forward is an open source economy, which is based on collaboration. He hopes to spread awareness of the label through media, other brands and organic outreach.
“The demand for organic food products has increased by a lot since the 1990s, but the supply hasn’t increased to meet that. We hope this is one way to support an increase in organic agriculture moving forward,” Denholm said.
 

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Recover More Sustainability Tools

It’s Not Easy Being Green

Seattle says non-compostable plastic bags cannot be colored green or brown any longer in an aim to reduce confusion

On Monday, October 3rd Seattle’s passed a new measure prohibiting non-compostable bags to be tinted green or brown. This is a groundbreaking development in the quest to clarify end-of-use options for packaging and create harmonization of compostable labeling practices.
how2compost_rgbNon-compostable plastic bags that are tinted green, mostly used in produce and carry-out bags, are often used in an attempt to connect the green color with a green message. Unfortunately, these items, as Seattle has found, pollute the local compost. When plastic bags are put in compost, they not only produce unsightly litter at the compost facility, they can also produce macro and micro fragments when they begin to break down that contaminate the finished compost.
Polyethylene bags are accepted at many retail locations for recycling, and recovery of these valuable materials remains important. However, not only does a green tint make the bags more likely to be mistaken for compostable, but also misleading language, terms such as “biodegradable,” or “degradable” and “decomposable” further confuse the messaging. Seattle’s forward-thinking new ordinance  will eliminate these practices that contribute to the problem of contaminated compost that increases costs and lowers the value of finished compost.
The How2Recycle label website helps clarify the differences between compostable and recyclable. Recently, GreenBlue launched the How2Compost label, an on-package label that verifies  that packaging is certified compostable. The label design  includes the BPI logo and a link to a website with additional information.. Compostable bags can use the How2Compost Label and be tinted green or brown, while non-compostable bags can use the How2Recycle “Store Drop-Off” label and ideally be clear or another color not easily confused with compostables. Seattle’s new law will move the country in the right direction!

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Sustainable Packaging Coalition

Extended Producer Coming to California? Maybe, says CalRecycle’s Jim Hill

On September 20th, California’s state agency CalRecycle approved a formal recommendation to pursue a new course of action towards its aggressive target of 50% packaging waste diversion by 2020, and extended producer responsibility (EPR) is officially on the docket as a potential next step for California. That same day, SPC Advance attendees had the opportunity to hear from Jim Hill, Senior Recycling Specialist at CalRecycle. He addressed the uncertainty – and perhaps at least a small amount of angst – from an audience that tends to be adamant that alternatives to EPR are the way to go.
Jim asked the audience to tap the brakes a little bit. It’s true, he says, that EPR is under strong consideration by the agency. But there are two alternatives that are also under consideration: landfill bans on recyclable packaging, and minimum recycled content requirements. He also reviewed their plastics market development payment program and recycling development zones, which offer interesting opportunities for industry, and reminded the audience of the other two policy drivers: greenhouse gas reduction and marine plastic pollution reduction. The audience was also reminded that CalRecycle engaged with industry in a broad dialogue on the effectiveness of voluntary efforts for packaging waste diversion, and CalRecycle’s ultimate opinion was that industry initiatives did not identify specific activities to meet the reduction goal, identify clear performance metrics, set timelines or offer funding ideas beyond current taxpayer funding. Industry responded with suggestions that CalRecycle data on packaging disposal was flawed and their biggest opportunity for drastic increases in diversion is in organic waste, not packaging.
Despite CalRecycle’s overall opinion of industry efforts, the American Chemistry Council’s WRAP program for plastics bags and film, to which the SPC has strong ties through How2Recycle, seems to have made an impression. Jim addressed the idea that any California program could have exceptions for certain types of packaging, and it seems as though bags and film could be one.
Regardless of what happens, it appears we are at a significant turning point in the U.S. landscape of regulation on packaging waste and recovery. California is making a strong statement. One way or another, the Golden State is determined to reduce their packaging waste by half by 2020. The plan for doing so will be in place by 2017. It will be an interesting year to come.
 

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Sustainable Packaging Coalition

Record Attendance at SPC Advance 2016 Conference

OVER 250 ATTENDEES GATHERED IN PORTLAND, OREGON TO LEARN HOW TO ADVANCE SUSTAINABLE PACKAGING IN THEIR ORGANIZATION

Capping off a very successful year for the Sustainable Packaging Coalition was the 2016 SPC Advance conference. Held in downtown Portland, Oregon, this year’s conference saw the largest fall conference ever in SPC history. It was also the first time that we invited a reporter to join our meeting and help tell the stories of the innovations and ideas presented at our conference.

See our full SPC Advance photo gallery

A few highlight sessions of the conference were the Panel Discussion: The New Plastics Economy with Unilever, Dow Chemical Company, Amcor, Sealed Air, NatureWorks, and Coca-Cola; Advancing Sustainable Materials Management in Oregon session with the Oregon Department of Environmental Quality; the Nike Corporate Campus Tour, and the presentation by CalRecycle on California’s latest packaging regulation updates.
There were also three surprise announcements from the SPC during the 3-day meeting. First, was the brand new partnership between the SPC and The Recycling Partnership, what has been titled ASTRX (Applying Systems Thinking to Recycling). The two nonprofit organizations will study a range of factors affecting the infrastructure of materials recovery, including packaging design and materials processing. The initiative is geared toward identifying barriers and opportunities within the system and then making recommendations on how to make the system stronger and more connected.
“Recycling exists to deliver material feedstocks back into the manufacturing process,” says Sustainable Packaging Coalition Executive Director Nina Goodrich. “Through ASTRX we will analyze the entire system and identify the most effective areas for improvement and intervention. In turn, this will lay the strategic foundation for bolstering supply and reaping both the environmental and economic benefits.”
The second announcement came from the SPC and the American Forest Foundation.  The two organizations are leading a multi-stakeholder process to build a new model for evaluating sustainable forestry in the United States.
In the composting collaborative track, GreenBlue Senior Manager Anne Bedarf announced the debut of the Composting Collaborative project. The Composting Collaborative was created to drive sustainable materials management of organics and all compostables. The Collaborative will be lead by GreenBlue, BioCycle Magazine, and the U.S. Composting Council.
Collaboration is at the core of the SPC, and we look forward to continuing to bring stakeholders together across the spectrum of sustainable packaging. Join us in Scottsdale, Arizona on April 24-27 for SustPack 2017!