The Sustainable Packaging Coalition’s Industry Leadership Committee on Consumer Education and Outreach would like to congratulate our first and second place video contest winners! Their videos were both creative and informative, and we are pleased to share the results.
Industry Leadership Committees bring together members of the Sustainable Packaging Coalition around a topic of interest. This spring, the ILC on Consumer Education and Outreach held a student video contest titled “Grove to Recycler.” Students were challenged with creating videos that communicate the importance and value of packaging in making our world more sustainable, while using orange juice as a theme.
We would also like to thank our anonymous donor for providing the prize money for this contest.
First Place: “Orange Juice and Packaging: A Loop Story” by Tim Dehm
Rochester Institute of Technology
Prize: $3,000
Narrative: “This Flash-made animation was created with the intent to explain, in simple terms, the role of packaging in the life cycle of orange juice, specifically its role beyond what the consumer ordinarily sees.”
Second Place: “Oran-ja Sustainable” by Derek Pincus & Francesca Delle Cese
California Polytechnic State University
Prize: $2,000
Narrative: “Oran-ja Sustainable is a video to show the grove to recycler of orange juice and its packaging while keeping in mind our audience may be of all ages. Therefore our video clearly and simply explains the role of orange juice packaging and if it is not recycled, it can be worth more to the consumer. The polymer coating on orange juice cartons used to provide a strong moisture barrier leads to the carton’s inability to be compatible with some recycling streams in some areas of the country. Our video shows creative ways for consumers to use their orange juice carton for other purposes after use, which is sustainable compared to landfill. We hope our video inspires orange juice consumers to think twice about not only orange juice packaging but other similar paperboard cartons.”
Many thanks to our team members & judges:
Tamal Ghosh, PepsiCo
Julie Kwon, Amcor Rigid Plastics
Steve Mahler, Caraustar
Risa Shapiro, PepsiCo
Tim Rose, Schawk
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