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Recover More Sustainability Tools

Circular Economy Technology and Innovation at SPC Advance

Representatives from Kimberly-Clark, MHG, Recycling Partnership, Braskem, and Printpack gathered on stage the last day of SPC Advance to discuss advancement of the circular economy through technologies and innovations. Braskem presented in conjunction with Printpack about their collaborations on bioplastic. Mikel Knight and Joe Jankowski presented the environmental benefits of bioplastics, including the lower carbon footprint than typical plastics and the recyclability. Ben Jarrett discussed Kimberly Clark’s use of wheat-straw (a wheat by-product) and bamboo as a feedstock for some of their paper products such as a line of toilet paper. Jarrett encouraged attendees to explore the LCAs comparing the associated impacts of the different feed stocks. For example the use of virgin and recycled fibers versus the use of bamboo fiber, or wheat-straw fiber
The last speaker on the panel was Keefe Harrison, Executive Director of the Recycling Partnership. Recycling might not a new technology or innovation, however, recycled material as a feedstock is a key element in advancing the circular economy. As Keefe Harrison stated:

“recycling is about developing feed stocks.”

Keefe places committed communities at the top of a list for “6 aspects of a healthy recycling system approach.”
“Local governments are the means by which recycled materials is captured within American communities,” said Harrison. “Local governments provide access to recycling to their residents. Whether that access is a drop-off location or curbside pick-up. When a government is capturing recyclables then they have a consistent feedstock supply.”
The important role of local governments was echoed throughout the conference. As expressed by several SPC Advance speakers, the variance in recyclable materials across regions, states and counties plays a major recycling challenge. Neighboring counties could accept different materials depending on where they are sending the material. Amy Duquette with HAVI Global Solutions spoke on how in her current position she will sometimes call up governments to discuss whether or not certain materials are accepted in their recycling systems. As a company that produces consumer packaging there is a sense of responsibility to create packaging that is recoverable. However, the recoverability can drastically change depending on the infrastructure, regulations, and access in an area. Cities such as Seattle are leading the way in recycling and composting efforts. Other municipalities can join by providing adequate access to recycling for their residents. The Recycling Partnership works to help municipalities scale up recycling efforts in communities.
Increased recycling rates as well as the use of alternative materials will help lead the U.S. toward a circular economy.

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Eliminate Toxicity GreenBlue Member Spotlight Uncategorized

In The Loop — GreenBlue heads West

In the loop 5-18-15 This week, GreenBlue is heading across the U.S. to meet with sustainability leaders in Berkeley, California and Spokane, Washington.
Nina is an invited speaker at the Washington State Recycling Association (WSRA) 35th Annual Conference and Trade Show in Spokane.She will be speaking at this afternoon’s “Designing for Zero Waste, Starting the Conversation” breakout session with Dylan de Thomas of Resource Recycling and Matt Stern of Waste Management.  This session takes a close look at the dramatically changing types and volumes of packaging materials and products entering the waste stream and the financial implications of these materials on our recycling systems. Together, manufacturers, MRF operators, and municipalities will look upstream and discuss how products and packaging can be designed to be sorted at the MRF and recycled to improved value both for recyclers and producers.
WSRA_Conference15_logo_FINAL
James will be participating in The Collaborative Network’s Cancer Free Economy meeting in Berkeley, California. He will be speaking about how material health fits within a theoretical cancer-free economic system. GreenBlue has two projects that fit within the material health sector: Material IQ and CleanGredients. Both projects aim to make ingredients and materials more transparent within the supply chain, and ultimately promote safer chemicals and materials.
If you are in the Berkeley or Spokane area let us know! We love to meet members who live across the country!

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Uncategorized

Introducing the "In The Loop" travel blog

In the loop 5-6-15
Welcome to our first “In The Loop”  travel blog post! This will be GreenBlue’s blog to document our travels across the U.S.
During the year, the GreenBlue team regularly travels to conferences, meetings, and training sessions. We want to keep our community up-to-date on our latest speaking engagements and conferences so you can stay “In The Loop” on our happenings.
Enjoy!
May 6-8, 2015
Nina Goodrich will be attending the U.S. Chamber of Commerce Foundation’s 2015 Sustainability Forum
CE
This year’s U.S. Chamber of Commerce Foundation Sustainability Forum focuses on the The Circular Economy. Nina is a strong supporter of the Circular Economy and is looking forward to being part of the conversation surrounding this exciting conference.
Others attending the conference include:
William McDonough, MBDC
Ellen MacArthur, Founder of The Ellen MacArthur Foundation
Terry Mah, CEO and President of Veolia North America
Mathy Stanislaus, Assistant Administrator, Office of Solid Waste and Emergency Response, U.S. Environmental Protection Agency
Eamon Javers, Reporter, CNBC
Aman Singh, Vice President, Business + Social Purpose, Edelman
 

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Eliminate Toxicity GreenBlue Recover More

Sustainable Materials Management – A Precursor to a Circular Economy

Since the dawn of the industrial revolution, production has followed a linear path of take, make, use, and discard in a system that wastes a majority of resource and energy inputs. While this model is continuously improved for efficiencies, many of the improvements only serve to accelerate the flow of materials and products to the landfill. This is because the linear economic model is fundamentally, if unintentionally, designed to create waste. A wholesale redesign of our materials-based economy is needed and is thankfully emerging.
The circular economy (CE) is a relatively new business model that is intentionally and deliberately designed as an interactive system of value-creating and regenerative loops as diagrammed below by the Ellen MacArthur Foundation (EMF).
circular economy
The most exciting aspect of a circular economy business model is that it is not a doom and gloom scenario of doing less with less. It is economic model that allows for increasing prosperity and access to goods and services, while keeping valuable resources in productive cycles and out of landfills. Collaborative studies commissioned by EMF and led by the management consulting firm McKinsey estimate an annual net material cost savings of up to $630 billion, based on only a subset of the durable goods manufacturing sectors. The studies further estimate as much as $700 billion in savings is available in the global consumer goods market for food, beverages, textiles, and packaging via a shift to a circular business model.
Taking a deep dive into circular economy literature shows that it is a powerful synthesis of several strategies, among them:

  • Design for environment (DfE) to include a variety of nontraditional or less common attributes such as modularity, upgrade-ability, refurbishment, disassembly, re-manufacturing, etc.,
  • Industrial ecology or symbiosis, which is based on the premise that the waste from one industrial system or process becomes a resource or material input for another,
  • Products of service, whereby a producer retains ownership of a product and leases its utility, taking back the asset at end of useful life or when the lessee no longer wants or needs it; then upgrading, refurbishing or re-manufacturing it into a next generation service-product,
  • Reverse logistics, the process by which products and materials are effectively collected and maintained in a closed loop supply chain.

While not explicitly called out in the CE literature, sustainable materials management (SMM) offers another possible pathway to a closed loop business model. Since materials of all types are the basis of our global consumptive economy, SMM provides the critical building blocks that can enable a company to prepare and position itself to become a CE business.
At GreenBlue we promote the adoption of SMM practices to help companies become more sustainable enterprises based on three core principles: Use Wisely, Eliminate Toxicity and Recover More. All three are tied to design, which is the most critical element in a circular economy. Use Wisely governs the selection, sourcing, and optimization of resources and sets the stage for re-utilization. Eliminate Toxicity, removes potential barriers to product recovery, component separation and material revalorization, ensuring those molecules can stay in play in either a technical or biological cycle as depicted in the EMF diagram, above. Recover More requires development of the technologies and infrastructure, to track product assets, collect and efficiently transport them to a revalorization facility. As companies become adept at these three core principles they can develop design strategies, industrial synergies, logistics, information, financial accounting systems, and performance metrics that will allow them to make the ultimate paradigm shift to a fully circular business model.
Watch this blog for further discussion of the three core principles and building blocks as GreenBlue proceeds to develop a detailed roadmap and rigorous step-by-step implementation framework for best sustainable materials management practices.

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Recover More Sustainable Packaging Coalition

Having a BIG Conversation on the Future of Plastics

This is exactly how Plasticity, a one day forum in NYC I recently attended, was billed, and it delivered. Throughout the day, the speakers and panelists, of which I was one, remained focused on the big picture and solutions for the future; and with good reason. The sustainability advocacy NGO, As You Sow estimates that “over $8 billion in value from packaging alone is left on the table when plastic packaging is sent to landfill.”
With impressive representation from around the globe – from Hong Kong, China, Taiwan, Indonesia, the UK, Canada, Costa Rica – the approximately 150 speakers and attendees approached the topic of plastics from a range of perspectives, but with a common starting point: plastics are a valuable resource that are versatile, affordable, convenient and likely inextricable from our everyday lives. In other words, this was not a bash plastics and ban polymers event. Instead, it was a call to recognize plastics as having a considerable role in our materials economy, and a clarion call to stop designing plastics to be thrown away. It was also an exciting exploration of the challenges,  opportunities and emerging solutions businesses, NGOs and governments are collaborating on to create the very necessary closed loop for both polymers in the market today and those that will be in the market tomorrow (e.g., biopolymers).
Doug Woodring, founder of The Ocean Recovery Alliance and Plastics Disclosure Project hosted the event. Notables in the sustainability, plastics and recovery arenas such as Bill McDonough, Cradle2Cradle; Steve Russell, American Chemistry Council; and Mike Biddle, MBA Polymers, topped the roster of speakers, which also included a former president of Costa Rica, the head of UK-based TruCost, a lead innovator from Ecovative, and an amazing waste to product (and even buildings) designer from Miniwiz, among others.
The event showcased ideas and latest developments in:

  • Using waste as a resource
  • Scalable, best practice innovations
  • Use of new materials
  • Designing for sustainability and
  • Solutions for reducing the plastic footprint

As part of a panel on designing for recovery, I kicked off the session by sharing the Sustainable Packaging Coalition’s (SPC) Definition of Sustainable Packaging, which can apply seamlessly to products as well. I also discussed the extended parameters designers need to consider beyond the more traditional criteria of cost, performance, quality, aesthetics, and regulatory compliance. These included optimizing resources, responsible sourcing, material health and resource recovery. My copanelists Stephan Clambaneva representing the Industrial Designers Society of America, and Arthur Huang, CEO and Founder of Miniwiz, picked up on the theme of expanded parameters. Huang has even applied expanded parameters to structures, using his company’s trash-to-product material, POLLI-BRICKS to construct a waste recycling facility in Taiwan.
Cool and sexy waste-to-product goods from Waste2Wear, Ekocycle, and Miniwiz were on display, including Miniwiz’s “made from 100% trash” sunglasses that attendees sported to tame the evening sun glare and enjoy views of the new Freedom Tower from the rooftop reception venue.
miniwiz_recycled_sunglasses
Consumer education was another theme of the event, as we all play a major role in closing the loop on all materials. Waste2Wear’s child educational video was a great example.
The NYC Forum was the 3rd annual Plasticity event. Woodring promises to key the dialogue going and is considering Barcelona, Spain as the next locale. I sure hope to catch up with some of you there.