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Recover More

The Myth of Non-Existent Recycling Markets

This past weekend, the drop-off recycling center in GreenBlue’s hometown of Charlottesville, VA informed residents that, due to a lack of re-sale markets, it would stop collecting plastic films and plastic foam packaging. The problem wasn’t that markets don’t exist. The problem was that it collected these materials in one large bin, along with all plastics bearing the resin identification codes 3-7. Separating all these materials, once combined, can be hard. Plastic films, especially, bind equipment in the sorting facilities, and foam plastic is lightweight and breaks into tiny bits. The result? Bales of messy mixed plastic materials, intertwined with plastic films and bits of styrofoam, that just aren’t that valuable to re-processors.

Several years ago, GreenBlue received a grant from the state of California to study this topic. My research project was called “Closing the Loop,” and the goal was to look at how well the recovery infrastructure (bags, bins, trucks, sorting facilities, etc.) in different countries captures recyclable packaging materials. I studied recovery infrastructure in the U.S., Australia, Canada, Germany, Switzerland, Belgium, Austria, and the UK. In my final report, Road Map for Effective Material Value Recovery, one of my findings that cut across country or package type was that the cleaner (more separated) the material, the easier it was to sell that material for a consistently higher price in any market condition. Whether it was HDPE in the U.S., glass in Belgium, multi-layer cartons in Australia, or plastic film in Germany, those recycling programs that asked consumers to sort their recycling up front, even minimally, had no trouble finding a market for their material. The demand exists, but it’s for high-quality bales of post-consumer recycled material. Forget selling to pickier domestic markets — even China has stopped taking our most contaminated bales of materials.
In the U.S., single-stream recycling collection has been increasing in popularity. Single-stream means residents put all recyclable materials (paper, plastic, glass, metals, and cartons) in one bin separate from other trash. While not a recycling “best practice” based on my research, single-stream collection has some benefits, including simplicity for residents and a greater volume of materials collected. But as more types of materials are mixed together, the resulting bales of sorted materials are worth less and less. And this doesn’t even begin to take into account the abysmally contaminated material bales produced by “dirty” material recovery facilities out of “all-in-one” collectionsplastic film recycling where trash and recycling are mixed together in one bin.
In the U.S., we need to increase the quantity of recyclable materials collected. But let’s not forget about quality!If something sounds too good to be true, like all-in-one collection, it probably is. As citizens, sometimes we may have to take that extra little step and separate our recyclables, or due to “lack of markets” our cities will stop collecting them altogether.
Oh, and one more thing: you can recycle those plastic films at local retail store drop-offs! Go here for more information.
 

Categories
Recover More Sustainable Packaging Coalition

Having a BIG Conversation on the Future of Plastics

This is exactly how Plasticity, a one day forum in NYC I recently attended, was billed, and it delivered. Throughout the day, the speakers and panelists, of which I was one, remained focused on the big picture and solutions for the future; and with good reason. The sustainability advocacy NGO, As You Sow estimates that “over $8 billion in value from packaging alone is left on the table when plastic packaging is sent to landfill.”
With impressive representation from around the globe – from Hong Kong, China, Taiwan, Indonesia, the UK, Canada, Costa Rica – the approximately 150 speakers and attendees approached the topic of plastics from a range of perspectives, but with a common starting point: plastics are a valuable resource that are versatile, affordable, convenient and likely inextricable from our everyday lives. In other words, this was not a bash plastics and ban polymers event. Instead, it was a call to recognize plastics as having a considerable role in our materials economy, and a clarion call to stop designing plastics to be thrown away. It was also an exciting exploration of the challenges,  opportunities and emerging solutions businesses, NGOs and governments are collaborating on to create the very necessary closed loop for both polymers in the market today and those that will be in the market tomorrow (e.g., biopolymers).
Doug Woodring, founder of The Ocean Recovery Alliance and Plastics Disclosure Project hosted the event. Notables in the sustainability, plastics and recovery arenas such as Bill McDonough, Cradle2Cradle; Steve Russell, American Chemistry Council; and Mike Biddle, MBA Polymers, topped the roster of speakers, which also included a former president of Costa Rica, the head of UK-based TruCost, a lead innovator from Ecovative, and an amazing waste to product (and even buildings) designer from Miniwiz, among others.
The event showcased ideas and latest developments in:

  • Using waste as a resource
  • Scalable, best practice innovations
  • Use of new materials
  • Designing for sustainability and
  • Solutions for reducing the plastic footprint

As part of a panel on designing for recovery, I kicked off the session by sharing the Sustainable Packaging Coalition’s (SPC) Definition of Sustainable Packaging, which can apply seamlessly to products as well. I also discussed the extended parameters designers need to consider beyond the more traditional criteria of cost, performance, quality, aesthetics, and regulatory compliance. These included optimizing resources, responsible sourcing, material health and resource recovery. My copanelists Stephan Clambaneva representing the Industrial Designers Society of America, and Arthur Huang, CEO and Founder of Miniwiz, picked up on the theme of expanded parameters. Huang has even applied expanded parameters to structures, using his company’s trash-to-product material, POLLI-BRICKS to construct a waste recycling facility in Taiwan.
Cool and sexy waste-to-product goods from Waste2Wear, Ekocycle, and Miniwiz were on display, including Miniwiz’s “made from 100% trash” sunglasses that attendees sported to tame the evening sun glare and enjoy views of the new Freedom Tower from the rooftop reception venue.
miniwiz_recycled_sunglasses
Consumer education was another theme of the event, as we all play a major role in closing the loop on all materials. Waste2Wear’s child educational video was a great example.
The NYC Forum was the 3rd annual Plasticity event. Woodring promises to key the dialogue going and is considering Barcelona, Spain as the next locale. I sure hope to catch up with some of you there.